melissa leduc
melissamellert.com / melissamellert@gmail.com / 941-228-2178
EDUCATION
Ringling College of Art and Design, Sarasota, FL
BFA, Graphic and Interactive Communications with a minor in Photography, 2004
ART DIRECTION & GRAPHIC DESIGN EXPERIENCE
Senior Editorial Designer, Observer Media Group, Sarasota, FL Sept. 2017 -Current
Create layouts start to finish on our weekly publications. Work closely with the Editor and Publisher to set up photoshoots and meet tight weekly deadlines. Layout and design our quarterly magazine, Key Life Style.
Art Director, FUSE Media Inc, FL - August 2016-March 2016
Create layouts for GRAVITAS magazine as well as custom publications for Hillman Homes, Michael Saunders and Naples Chamber of Commerce Visitors Guide. Work closely with the Editor and Publisher to set up photoshoots and meet deadlines.
Creative Director, LOCALS Dish Tampa Bay magazine, FL - March 2016-Current
Created the identity and design of the inaugural issue of LOCALS Dish Tampa Bay. In charge of the design of the entire magazine including all photos, illustrations, and graphics that appear in it. Managed art and photo budget as well as coordinated any outside production deadlines.
Creative Director, St. Petersburg Visitor's Guide and The Burg' Life, FL - June 2016-Current
Created the overall design of the 2016 Visitors Guide for St. Petersburg Chamber of Commerce. Managed photography and photo editing as well as coordinated any outside production deadlines.
Art Director, MAD Studios, FL - March 2015-March 2016
Created and would oversee the client’s design needs for all media, from digital to print work and desktop to mobile. Direct mails, print and web inserts, logos, web banners, email designs, etc. Worked closely with clients through the creative process, creating work they loved and that enhanced their brand. Worked within tight deadlines and set budgets.
Senior Graphic Designer, Sandow Media, New Beauty Magazine, Boca Raton, FL - March 2014-March 2015
Worked closely with the Art Director on magazine layout and design. Supervise in house photographers and worked closely with retouching team. Designed marketing materials for each issue while keeping the overall look and feel of the brand.
Art Director, Women’s Running Magazine, and St. Petersburg, FL October - 2009-February 2014
Redesigned the overall look of the magazine and brand then maintained all of the layout and design moving forward. Set up each photo shoot from the art direction to the production work behind each one. Hired photographers based on each shoots look and location. Worked closely with the Editor while overseeing the design of the entire magazine including all photos, illustrations, and graphics that appear in it. Managed the art and photo budget as well as coordinated any outside production deadlines.
Graphic Designer, Miles Media Group, Visit Florida Magazine, Sarasota, FL February - 2008-January 2009
Worked closely with the Art Director on magazine layout and design. Designed marketing materials while maintaining the overall look and feel of brand.
Art Director, Sarasota Arts & Culture Magazine, Sarasota, FL - 2006-2008
Created the overall design and look of the magazine including all photos, illustrations, and graphics that appear in it. Supervised photographers, hired and managed art interns and freelancers as needed. Managed the art and photo department budget while coordinating with the production and editorial departments to make sure deadlines is met.
Assistant Art Director, SRQ Magazine, Sarasota, FL - 2004-2006
Worked closely with the Art Director on magazine layout and design. Supervised and directed all photo shoots. Designed marketing materials for each issue, company events and website.
FREELANCE CLIENTS
St. Pete Food and Wine Festival - Marketing materials, event booklet, signage and event photography
St. Petersburg Chamber of Commerce - Creative director for the annual St. Pete Visitor's Guide 2016 and The Burg' Life magazine 2017
CAE Healthcare - Marketing material design
Healthy You! Dawna Stone - Marketing material and book design
PDA Productions - Marketing Material designs for PDA Open Door Fundraisers
AWARDS
2009 Silver ADDY Award, VISIT FLORIDA Official Florida Vacation Guide: Opening Spread design
HIGHLY PROFICIENT
Adobe Illustrator CC
Adobe Photoshop CC
Adobe InDesign CC
PROFICIENT
Dreamweaver CC
HTML/CSS
Event/product photography